Kimatni Rawlins in a sweet ride at the TAG Heuer 150th Anniversary Party.
ON THURSDAY, September 2, luxury sports watch company TAG Heuer completed the U.S. leg of its year-long 150th anniversary celebrations with a private party at an estate in Amagansett, Long Island in the Hamptons. It was the evening before Hurricane Earl was supposed to land on the island, and no one was certain we'd have a drench-free evening. In fact, the weather, which had been so hot and humid for so many days, was instead ideal: Warm and vernal with no hint of an oncoming tropical storm.

Braving the weather, an intimate crowd mingled on the expansive lawn with celebrities like Weeds star Mary-Louise Parker, R&B neosoul artist Maxwell, Sports Illustrated Swimsuit model Hilary Rhoda and Gossip Girl moody boy Ed Westwick (many fans were surprised to find the young actor speaks with a British accent). The highlight of the evening, for watch fans, was TAG Heuer patriarch Jack Heuer (the great-grandson of founder Edouard Heuer) arriving in a branded, customized all-electric Tesla Roadster to present a new breakthrough watch: The TAG Heuer Grand Carrera Pendulum. TAG claims it is the first mechanical watch to use magnetic fields, rather than a crystal, balance wheel and hairspring, to regulate oscillations. 

"Thus, it's not really a quartz watch at all," said Jean-Christophe Babin, global president and CEO of TAG Heuer, who introduced Heuer and the new watch. "Jack has traveled the world with this watch, in the TAG Heuer Tesla, which itself has traveled 33,000 kilometers on this odyssey. Thank you Jack, for returning to the company ten years ago to teach me the watchmaking business. Thank you with all my heart."

The drink of choice was Veuve Clicquot Champagne (a sister company through LVMH), though basic cocktails and beer were also popular. Not everyone loves Veuve, but I think its lemony brightness works well paired with a balmy summer evening wandering out on an estate's lawn across Hamptonian fields and Mansions and ponder the beauty of it all. It's an eminently drinkable Champagne with little or no bite, and it made the three-hour return to Manhattan all the more beable before the storm.

I'm not able to show off my celebrity Red Carpet pictures yet of Mary-Louise Parker and Ed Westwick (there's a possibility Getty Images is buying them). But I am able to show you a shot I took of Automotive Rhythms publisher Kimatni Rawlins looking fine in the TAG Heuer Tesla (above), and another of Westwick checking out the same car (below). Too bad the Teslas weren't in our gift bags. 

Actor Ed Westwick (Gossip Girl) checks out the TAG Heuer edition Tesla.
Image: Robert Haynes-Peterson copyright 2010


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    Robert Haynes-Peterson is an editor and writer based in New York City. When not exploring the vineyards of Mendoza, the distilleries of Cognac or the resorts of Hawaii, he can be found pursuing the next great meal or cocktail wherever he's landed.


    October 2010
    September 2010


    Food And Wine
    French Laundry
    St. Supery
    Tag Heuer
    Thomas Keller